Remnants of the Mana War
Mallony ain’t no ballony. It doesn’t matter that Baloney is spelled wrong. He is the middle man for the fishermen. They’re just depressed sailors, really. So they sell him boat loads of fish, and he gets them to merchants at the corners, or to the taverns, or even has daily deliveries set up to bring fish to people’s front doors.
Some could probably get into the business as well but no one has… There is space and money to be made.